Patagonia’s mission is to build the best products without causing unnecessary harm to the environment. To help every garment be the best it can be, Patagonia stick to a criteria which rests on function, repairability, and durability. Founded in 1973 by seasoned climbers, Patagonia has first-hand experience of exactly what outdoor enthusiasts not only require, but expect from clothing on their outings. Patagonia products ensure warmth, comfort and ease of movement while staying tough and durable.
The values of Patagonia reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach they take towards product design demonstrates a bias for simplicity and utility. Their success—and much of the fun—lies in developing new ways to do things.