SHU Racing - Case Study

The Introduction

Sheffield Hallam Racing team is an organisation set up by the university and gives students a chance to take part in the Formula Student competition, the largest established educational motorsport competition in Europe and run by the Institution of Mechanical Engineers. Made up of engineering, business and marketing students, the team are tasked with putting together a single seat racing car which is then judged on various factors such as design, performance and the business model which the team has built around the vehicle.

The Requirements

Workwear Express were approached by the Sheffield Hallam University Racing team in 2013 a range of garments for the upcoming containing the SHU Racing and university logo embroidered on to the front along with the SHU logo printed on the back. The selection of garments they required included polo shirts, formal shirts, umbrellas, jackets, sweatshirts and sweatshirts to ensure that the team had garments to cover all seasons of the year.

The End Product

Due to the nature of the work that SHU Racing would be carrying out over the year, we recommended a selection of our best selling products that would offer a comfortable fit but also be durable enough to handle all tasks the students will be undertaking and the conditions they would be carried out in. The garments were then customised with the various embroidered and printed logos the team required. These were then packaged and delivered to the university ahead of the annual event which took place at Silverstone.

The team were so happy with the garments that they then placed another order the following year for hoodies which again had the logos embroidered on to the front on the garments, but this time they had their sponsors printed on the back along with the SHU logo, one of which was Workwear Express.

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