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Ella's Kitchen - Case Study

Promotional aprons for Ella's Kitchen.

Ella’s Kitchen are one of the leading suppliers of organic baby and toddler food, sold in countless supermarkets throughout the UK, Norway, Sweden and the United States. In total, the company has more than a 20% share in the UK baby food market, culminating in a turnover in excess of $100 million. In 2012, Ella’s Kitchen won the International Growth Business of the Year award at the National Business Awards.

The Requirement

Workwear Express were approached by Mischief PR, a public relations company employed by Ella’s Kitchen, to produce a selection of aprons that will be used in a number of promotional displays that the company had in supermarkets across the country. Mischief PR needed the aprons to be long in length and in red, matching the Ella’s Kitchen brand. They also required the garments to be delivered in a very quick turnaround.

The Solution

In order to accommodate the short time frame, we placed the Ella’s Kitchen order on to our express delivery platform. Our artwork department then digitised the Ella’s Kitchen logo making it suitable to be embroidered before sending a swatch sample to the public relations company for approval. The red bib aprons were then placed on to one of our embroidery machines and the Ella’s Kitchen logo was embroidered on to the centre of the apron, with the red of the apron substituting for the red background of the logo. We then securely packaged the garments and delivered to their London premises ahead of the set deadline.

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