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Coronation Street: The Tour - Case Study

Promotional clothing for Coronation Street: The Tour.

The Introduction

For over half a century, Coronation Street has been one of the nation’s favourite television shows, drawing in millions of viewers and picking up countless awards in the process. In 2014, the television show moved from its old set Quay Street to a brand new site at Trafford Wharf, which is part of the MediaCityUK complex. After this move, the old Quay Street set was opened up for tours, allowing fans to visit the street that they've spent so many years watching from the comfort of their own homes.

The Requirements

Workwear Express were approached by the Continuum Group, the company who owns Coronation Street The Tour, who asked us to produce a range of customised garments and apparel that would be used as souvenirs for those attending Coronation Street The Tour, as well as clothing for staff and crew. The visitor attractions group required a range of t-shirts, polo shirts, jackets, bags and other garments, all containing the Coronation Street The Tour logo applied with both embroidery and screen print. Due to the constant success of the tour, they required multiple orders to be produced over a series of months in order to handle at influx of customer purchases.

The End Product

Knowing the requirements the Continuum Group had, we put together a selection of potential garments that could be used as part of the range they needed. Once the desired garments had been chosen, we then provided a number of proofs and swatch samples showing how the Coronation Street The Tour logo would look on all the garments. This enabled the Continuum Group to be completely satisfied with how the garments would look prior to mass production. The completed garments were then carefully packaged and delivered to their Manchester address. As approval for the designs was given and set up during the first order, all orders proceeding were produced in the quickest possible turnaround ensuring that they always had enough garments to handle all visitor purchases.

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