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bareMinerals - Case Study

Counter uniforms for bareMinerals®.

This rapid success has been largely in part to the popularity of the bareMinerals cosmetic line which was released in 1994. The bareMinerals products are preservative free and don't contain fragrances and oils, making it ideal for those with sensitive skin. Popularity in the products has lead to the brand expanding their range into a selection of skincare products.

Originally started as a small producer of bath and body products, Bare Escentuals has quickly grown of the last two decades to become one of the leading beauty brands with number stores worldwide. The substantial growth of Bare Escentuals lead to the company being purchased by Japanese Cosmetic firm, Shiseido Company Limited, the fourth largest cosmetics company in the world.

The Requirement

Bare Escentuals approached us needing a set of stylish counter wear for the various staff who work in a number of high end department stores such as Selfridges. They needed the bareMineral counter uniforms to be durable and long lasting, but also comfortable to wear, stylish in appearance and most importantly enforce the positive brand image that they've developed over the years. The company required a variety of sizes and garment styles for the various staff they employed and product ranges they offered.

The Solution

Workwear Express received the designs that Bare Escentuals wanted printing on to the uniform garments and our experienced artwork department converted the designs into the highest quality format to ensure the best standard of application. We sent proofs of how the designs would look to ensure Bare Escentuals were completely happy with their appearance on the t-shirts prior to the garments being printed. We then provided Bare Escentuals with a range of short and long sleeve t-shirts used to promote the various bareMinerals products that they offer. These counter uniforms are now on prominent display in a number of well known department stores up and down the UK.

Take a look at the video to the right of the page to see the bareMinerals t-shirts being printed by our screen printing department.

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