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Andrex Case Study

The Introduction

Owned by American company Kimberly-Clark, Andrex is considered to be the nation's most favourite toilet tissue since becoming a household name around 40 years ago, largely in part to the huge success of the Andrex puppy television advertisements throughout the back end of the twentieth century. In fact, it's that popular that each day more than 1.5 million rolls of Andrex toilet tissue are sold in the UK alone, enough to circle the world one and a half times. Andrex also found their way into Royal bathrooms as they were granted the Royal Warrant by the Queen in 1978 as a mark of recognition as a regular supplier in Royal households. 

The Requirements

Workwear Express were approached by Kimberly-Clark to provide them with a number of printed hooded sweatshirts to be used for various marketing and production promotion activities throughout the rest of the year. The garments needed to be in a variety of sizes to accommodate all members of staff while also being loose fitting to provide added comfort. They also needed to be in the colour of royal blue to fit in with Andrex's brand style while also allowing the company logo to stand out against the hoody. 

The End Product

We provided Kimberly-Clark with our best selling Uneek zipped hooded sweatshirt, a garment that is durable and long lasting with twin needle stitching as well as offering a double fabric hood and brushed effect for superior comfort.In order to ensure that Kimberly-Clark were completely happy with everything prior to production, we provided them with an artwork proof, allowing them to see a digital representation of how the Andrex logo will look on the left breast of the hoodies. Once approval was given, the hoodies were placed on to one of our screen printing machines and the Andrex logo applied to the required position.

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