What Colour Uniform Will You Choose To Represent Your Brand?

Would you like a new staff uniform however unsure of what colour to go for?

For any business picking a new uniform can be tricky. It is important to keep in mind how the eye and the mind perceive certain colours and the symbolism associated with each one. How you look is important and we are here to help you. Certain colours trigger an emotional response and learning which colours give the best impression can be an important factor in business.

Is your business making the best use of company brand and uniform colours? We have done some research that will help you make a more informed choice when it comes to purchasing your staff uniforms.


Red is a powerful and noticeable colour that grabs people’s attention first. Red is strong and very basic. Pure red is the simplest colour, with no subtlety it is stimulating and lively, very friendly and warm. Red is often used in flags for nations, as it is a symbol of pride and strength, this can be shown in business too. Red is often used in retail environments to create urgency.

We have a great range of red polo shirts that will look great in any retail environment! 


Blue is known as intellectual. Research has shown that blue is the world’s favourite colour. Blue affects us mentally rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter soft blues will calm the mind and aid concentration. It has been advised to use blue to suggest precision when promoting high-tech products. Blue is a great colour for businesses who want to promote a cool approach and is the most popular colour used in business.

Find the perfect shade of blue shirt or blouse here! 


Yellow is known to lift people’s spirits and our self-esteem, it is the colour of confidence and optimism. Yellow is a warm and friendly colour and works well as a companion to other colours. You can use bright yellow to create excitement when red or orange may be too strong or too dark. Yellow is used to create warmth and happiness and a general sense of well-being in a business.

Our yellow sweatshirts are guaranteed to lift your customer’s spirits! 


Green is the colour of nature and health. Green is a relaxing colour that is easy on the eye and suggests stability and endurance. Perfect for any industry associated with health. Many pharmaceutical and nutritional companies use green in their logos. Green is often used by landscapers and garden centres to promote growth and fertility.

Our range of green hoodies are perfect for working in the garden blending in with nature! 


Orange is stimulating and a fun colour. Orange increases oxygen supply to the brain and stimulates mental activity. Orange represents success, creativity and happiness. If you want to get noticed without screaming, you should consider this colour as it demands attention. The softer oranges such as peach are even friendlier and more soothing. Orange is often is used in business to push for action, as in impulse buying.

Have a look at some orange t-shirts assured to lift anyone’s mood! 


Pink is inspiring, warm and comforting. Pink is usually used in business relating to the female market such as cosmetics, fashion, beauty and romance. Pink can help sell to women and girls. Combining it with darker colours gives it more sophistication and strength. Pink is a non-threatening colour seeking appreciation, respect and admiration.

These pink tunics will look charming in any spa or beauty salon and give the perfect welcome! 


Grey is a conservative colour and suggests security, reliability, modesty and maturity. Grey is a safe colour to use in many business applications. It is neutral and serious and gives a professional image. Grey has become a trendy colour and is very popular for trendy bars and coffee shops. Grey can look a bit dull on its own however looks great combined with turquoise, light blue, dark blue or yellow.

We have a wide range of grey aprons that look smart, stylish and professional in any hotel, restaurant or coffee shop! 


Black is the colour of power and authority. It can be seen as sophisticated, dignified and serious. A black suit or dress can make you look thinner. Black contrasts well with bright colours. Combined with red or orange black gives a very aggressive colour scheme. Black gives an impression of self-control, independence and strong will. Black helps project knowledgeable expertise.

You can’t beat a good quality black suit and its classic style will last you a lifetime! 


White is a soft colour that evokes the impression of innocence, coolness and cleanliness. White is an appropriate colour for many work and social functions. It is also a great colour for charities as angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility so you can use white to suggest safety when promoting medical products.

white polo shirt is a very versatile item of clothing for any business matching every colour! 

At Workwear Express we have a huge selection of products available in a variety of colours for you to choose from. You can personalise with embroidery or print to create the perfect uniform your staff will LOVE. Whether you are looking for just a refresh or a complete new uniform for your staff you can find everything you need right here or call us on 0800 464 0834 for any advice and we will be pleased to help you pick your colour!