The popularity of activewear and athleisure emerged as a major part of the clothing market in the UK around 6 or 7 years ago now. Initially predicted to be nothing more than a fad, it is now responsible for a large amount of sales for a number of UK retailers.
Bizarrely, some of the biggest names on the high street were slow to respond, believing that the peak in sales would only be short lived. This allowed online and independent retailers to boom as they offered trendy sports clothing almost unrivalled from any big names.
It didn’t take long though for some of the biggest retailers in the UK, both in store and online, to realise that activewear and athleisure clothing were here to stay.
M&S, H&M and Boohoo were just a select few of many retailers who launched trendy sportswear lines in a bid to break into the booming market. For many, it proved to be a success, with clothes that can be worn out and about and in the gym making up a large share of their sales.
It appears the rise has, unsurprisingly, gone hand in hand with the popularity of UK fitness market. There are more gyms and more people with gym memberships now in the UK than there ever has been, with younger generations in particular being more health conscious and fitness orientated.
However, while statistics like these ones have undoubtedly played a part in the rise of activewear, gym goers and exercise fanatics aren’t solely responsible to the success.
Activewear and athleisure clothing has become popular in the fashion world, with many people buying certain items of clothing with little intention of going to a gym. In fact, the trend of wearing gym clothes as everyday attire is arguably the largest contribution to the rise of activewear and athleisure.
Leggings are no longer restricted to yoga classes, waterproof sports jackets are no longer restricted to winter jogs and running trainers are no longer restricted to the treadmill. Instead, they are being worn with an array of more fashionable, trendy clothing for casual, day to day outings.
Instagram influencers and celebrity collaborations (most notably Kanye West with Adidas and Rihanna with Puma) have also contributed to the rise, with many people wanting to stay up to date with the latest trends by emulating the biggest trend setters on the planet.
At Workwear Express, we have a fantastic range of activewear brought to you exclusively by Regatta. Fusing science and style, the range features softshell jackets, polo shirts, t-shirts, shorts, trousers and hoodies that are designed for any sport or activity, but will keep you looking sharp wherever you wear them.