Every year, colour experts Pantone announce their Colour of the Year. While some of you may think this isn’t particularly relevant for your business, you would be mistaken. For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries.
The Colour of the Year selection process requires thoughtful consideration and trend analysis. Pantone’s colour experts comb the world looking for new colour influences to arrive at the conclusion of which colour will take the prestigious title.
After Living Coral had a noble reign as the 2019 Colour of the Year, Pantone have announced the winner of the 2020 Colour of the Year is…Classic Blue!
As the name suggests the Classic Blue is simplistic and yet holds a measure of elegance. Classic Blue represents our want for reassurance and dependability whilst entering a new decade and new era. Blue generally provides a feeling of calm and concentration and the colour of the year amplifies that sense of tranquillity and brings peace to our hectic lives.
Stated by Pantone “As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced.”
If a promotional campaign ran by your business featured Classic, or a similar shade, people will associate these positive thoughts and relatable feelings around the colour with your business. If people start viewing your business as calm and dependable, that can only be a good thing for your brand image.
If you are in the process of building a brand, a campaign, or even considering a re-brand, Workwear Express have a range of products available in a variety of shades of blue. Whether you are considering a new staff uniform to enhance your brand, or you require garments for a promotional event to kick start a new campaign, we’re here to help you to find the very best colours, garments and personalisation options.