The New Year is traditionally a time for new beginnings, so what better time to review and update your company’s workwear.
It is important for your company to stand out from your competitors. Increasing brand awareness and visibility is a proven way to improve sales and grow your company. Uniforms are an easy and affordable way to improve awareness and visibility for your company’s brand. Find out how a uniform can help your brand….
Are you looking to take your business to the next level?
More and more employers are choosing uniforms for their staff for a variety of reasons. Perception and image is extremely important in the world of business. If your employees are dressed alike in a recognisable uniform, the perception is one of professionalism, reliability and consistency.
When a company opts for its employees to wear a uniform, the uniform is considered ‘corporate clothing’ therefore the benefit of wearing a uniform for a gardener or plumber is that they will often get paid more an hour than their competitors who wear their own clothes to work. Also customers are more likely to pay a higher price at an establishment where the staff members are all dressed smartly in uniforms than they are somewhere that the staff is dressed differently. The presence of uniforms instantly makes a business look more professional and higher class.
A good reason for your employees wearing a uniform with a visible logo and the name of the company is that it tells the customer who the employee is working for therefore more likely to trust the employee. Generally if you look the part – you will earn more respect and more business. First impressions count for a lot in business.
Another reason to wear a uniform is that they are a good way to promote your company brand and enhance your professional image. Work uniforms worn in public become ‘walking billboards’ for your company promoting your products and services for free.
Does your uniform need a refresh for 2017?
If you already have a staff uniform and feel it is out dated causing your employees to complain about it you can get in touch with us on 0800 464 0834 for advice on how to give it a refresh, as research in the hospitality and service industries show that employees who enjoy wearing their uniforms had higher self-perceptions of job performance, better attitudes about their work, and higher levels of job satisfaction. Employees who disliked their uniforms had lower levels of job satisfaction. It is proven that levels of employee satisfaction directly relate with customer satisfaction so it is very important that your employees are happy with their uniform.
Workwear has come a long way and we can help you create a very stylish uniform for your employees. Employees care about how they look and an attractive uniform can enhance self-esteem which tends to improve attitude.
So what’s next for 2017?
If you are an employer, it is certainly time to consider introducing a uniform. Work uniforms can include anything from a basic polo shirt with your company logo to a full uniform with matching shirt, trousers and hat. Embroidered or printed workwear can really enhance your brand identity and recognition so make 2017 the year your company really stands out!
Here at Workwear Express, we understand the benefits of uniforms in the workplace. That is why we offer a wide selection of uniforms and workwear to our customers. Our uniforms are available for various industries including healthcare, hospitality, construction, security, schools, professional corporate clothing and lots more.
Whether you want a brand new uniform or just looking for a refresh we can design your uniform to fit in with your company branding.
Click here to learn more about our selection of workplace uniforms and how they can benefit your business!
Source: The Effect of Employee Uniforms on Employee Satisfaction by Kathy Nelson and John Bowen