Wimpy case study

Founded in Chicago in the 1930’s Wimpy is one of the most well known fast food chains in the country.

The Brief

Famous Brands, the current owners of Wimpy, approached us to roll out a uniform which can be used and ordered by individual franchisees while reinforcing the brand. As with any franchise business there is always a concern that the brand can be diluted therefore it was vital to Famous Brands that the uniform remain consistent across all stores.

The Solution

Having worked with Wimpy to design a uniform which represents the brand we used our excellent relationships with suppliers to source bespoke, hard wearing, garments at the best possible value. Having been on hand at every stage of the roll out we put in place an ordering system which allows individual franchisees to order staff uniforms.

Today we continue to push the high presentation standards that have long been important to the Wimpy name by supplying the whole team with clothing that looks great and lasts.

For more information, please call us on 0800 028 5867 or email sales@workwearexpress.com

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