We Buy Any Car case study

In 2006 We Buy Any Car revolutionised the car industry with their fast, safe and instant way to sell your car.

We Buy Any Car is part of the UK Car group which have been in the motor trade for over 60 years.

Situation:

We Buy Any Car stormed into the motor trade market in 2006 with their unique offering of promising customers that they could sell their car quickly, efficiently and in a safe environment. Since launch, they have bombarded the market with their catchy jingles, effective broadcast marketing and appealing and approachable branding.  

To complement their marketing efforts, We Buy Any Car wanted to ensure that their front of house staff also represented their brand whilst wearing a fit for purpose and attractive uniform.  We Buy Any Car approached Workwear Express to consult on a wardrobe of uniforms for staff across their 200 sites.  The wardrobe would have to cater for a number of staff including their office, operational and security staff.  

The Solution:

Designers and account managers worked closely with the We Buy Any Car team to identify materials, colours and styles for their uniforms. A wardrobe of apparel was selected and personalised in keeping with their current branding. To ensure the wardrobe was fit for purpose and welcomed by staff and customers alike, the uniforms were trialled in one branch. The trial was deemed a success and subsequently rolled out across the whole organisation.

We Buy Any Car have also been allocated a dedicated management team to ensure future orders and enquiries are dealt with promptly and efficiently. 

For more information, please call us on 0800 028 5867 or email sales@workwearexpress.com

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