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January 2012 Workwear Express help Geordie Shore Launch L’eau de Geordie

Workwear Express has supplied yet another top rating reality show with their apparel. This time, Workwear Express’ clothing can be seen modelled by stars from MTV’s Geordie Shore, in a photo shoot to launch their new perfume L’eau de Geordie. 

Workwear Express was approached by Beige London, the PR agency assigned to help promote the second season of Geordie Shore. The company was asked to supply white lab coats and aprons personalised with the Geordie Shore logos. The garments were featured in the L’eau de Geordie press shots, which have already received substantial media coverage. The cast of Geordie Shore worked with fragrance designers to create the unique scent. L’eau de Geordie aims to capture the essence of Newcastle – the smell of kebab. 

Ian Taylor, Sales Director at Workwear Express Limited, said: “This is the second time Workwear Express has helped a major reality show in 2012. Last week, we witnessed some of our clothing being modelled by members of the Celebrity Big Brother House.  This week, it’s the cast from Geordie Shore.  It’s fantastic to be given the opportunity to work on such exciting, high profile shows”. 

Geordie Shore is an adaptation of USA hit show Jersey Shore and the second season is due to air from 31st January 2012.  

Workwear Express is the UK’s leading online Corporate Clothing, Workwear and promotional apparel suppliers servicing over 8,000 companies. 

For more information or to speak to a member of our customer service team, call Workwear Express on 0191 370 7790 or visit www.workwearexpress.com