Workwear Express Ltd, a leading supplier of workwear and uniforms, is delighted to announce that they have launched a division of the company, PrintwearStore.com, on the 14th March 2011.
Workwear Express, based in Durham, is a well known name in the workwear market supplying over eight thousand companies across the country including some the best known brands. This is demonstrated by the recent European contract for Rolls Royce engineering.
The launch of the new website, however, signals entry into a new market. PrintwearStore.com specialises in supplying printed and embroidered apparel and is aimed at promotional and leisure clothing buyers such as event organisers, charities, marketing departments and sports teams. Andrew Ward, Director of Workwear Express, explains the reasons for the launch:
“The launch of the Printwear store allows us to further penetrate a market in which we have a built a growing reputation. Having identified that the needs of our current target market and the promotional clothing market are very different we knew we had to create a unique side of the business with a setup tailored for them such as no minimum order size, flat rate fees and a range of new products”
As well as getting a foothold into a new market this launch allows promotional clothing buyers to take advantage of some of perhaps the best print and embroidery facility in the UK, which has been further boosted by recent investments. The state of the art machinery allows customers to customise garments at the most cost effective price with no minimum orders. Andrew Ward commented:
“As customising garments is heavily technology lead we always need to ensure our machinery is the best in the country which is what we have done with our recent investments. Entering into the promotional clothing market will ensure our investment in new machinery and premises will be utilised to the maximum and gives promotional clothing buyers access to the best value in the market.”
For more information go to www.PrintwearStore.com