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February 2012 Customers Satisfaction At All Time High At Workwear Express

Workwear Express is celebrating after reviewing their 2011 new customer survey results.  The results show that Workwear Express, one of the UK's leading corporate clothing, workwear and promotional apparel specialist, is meeting and often exceeding customer expectations.

323 respondents took part in the survey in 2011.  93% of respondents would use the company again, with 83% rating service as excellent or good.  88% of customers rated Workwear Express’ overall product offering as excellent to good with 90% rating their range as excellent to good. Our customer service team have put their customer service duties under extreme scrutiny to improve these rates.

In 2011, Workwear Express ramped up its marketing budget to focus on its online assets and presence.  The company was delighted with the impact this has made, with 73% of customers finding Workwear Express online via Google.   84% of customers said they found the company’s website an excellent or good sales system, with 91% rating the website overall as excellent or good. 

The key reasons customers choose to work with the company were down to their reasonable pricing and wide range of high quality clothing.  Customers also said they met their requirements and had the best lead times. 

The survey is sent out each month to the latest new customers at Workwear Express.  Customers opt whether they choose to take part and can remain anonymous if required.  The survey’s aim is to continually review overall customer satisfaction, identify how they are finding Workwear Express, what they think of the company’s websites and how they rate their product ranges and prices. 

The results were a testament to Workwear Express’ investments in 2011, which include introducing new business divisions and departments, new screen print machinery and investing more marketing budget online.  Andrew Ward comments: 

“We are delighted with the results.  No business is perfect and we are under no illusion that just because the results are singing our successes, that there isn’t scope for more reinvestment and improvements”.

The business, set up in 1990, has in the last year improved production capacity, introduced two new divisions and customer service teams, and even adopted the latest marketing techniques to increase sales.  Sales have increased and are on target for 20% year-on-year growth for this financial year (April 2011 – March 2012). The management team is predicting further sales growth in 2012/2013 by at least 30%, to increase its team by 25%, and improve production output by 40%.

For more information please contact Workwear Express on 0191 370 7790