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January 2012 Another Uniform Hits the Headlines - Sephora

Yesterday, the Daily Mail reported on Sephora staff receiving a makeover with new uniforms by Michelle Obama favourite Prabal Gurung. Even though the designs are receiving the press column inches, the general public is giving mixed reviews.  Some say it looks like a uniform from the Star Trek Enterprise, others say it’s great to see the leading beauty online retailer adopting a unique look. At Workwear Express, we always like to see brands reinvent their corporate wardrobe and commend Sephora’s efforts.  The designs are clean, striking and are certainly capturing people’s attention.    

Earlier this month, we gave our opinion on the Gramercy Park Hotel and their new look uniforms for waitresses.  It’s interesting to see that more companies are seeing the value placed in ensuring their front of house staff look the part and represent their brand well.  Customers make an opinion in a matter of seconds when they meet a member of staff – a uniform can tell them a lot about the company they are dealing with and the service they expect to receive. 

It is so important to ensure that when you are designing uniforms or corporate wear that you give your audience the time to give their opinions.  Of course, it’s rare you will receive a 100% approval, but it’s always wise to conduct a trial or provide an opportunity for staff and your customers to give their opinions.  Then, you will know that you have made every effort to ensure your staff wardrobe is fit for purpose, have the right look and feel and create the right impression!

If you would like to ensure you are creating the right impression with your target audience, why not give our team a call on 0800 028 5867.   For more than 250 wearers, ensure you ask to speak to a member of our Corporate Team.