Over 20 million people eat at their 162 restaurants each year.
The brief from Little Chef was to provide a new uniform for restaurant staff as well as managers clothing and a range of retail clothing to sell direct to the public. The uniform needed to be bespoke, in keeping with the brand image, wears and washes well and within a predefined budget.
Using our global sourcing network we identified the bespoke garments which would fit within the specification and budget. Restaurant uniforms are suitable for the job conditions while remaining hard wearing, management clothing portrays the professional image and the range of retail clothing that we provide is appealing to the public and produced with re-sale margins in mind.
Through a dedicated Account Manager Little Chef can order staff garments and have provided a wide range of management information such as stock levels.