Aston Martin is a modern, exclusive sports car brand with a unique heritage instantly recognised around the world. Founded in 1914, Aston Martin is acknowledged as an iconic global brand and one of the biggest names in the automotive industry.
Aston Martin asked us to design a brand new uniform for 800 staff across their UK sites. The brief was to design a collection of garments to complement the brands high quality, professional image. Due to the large volume of staff, uniform ordering needed to be a simple and efficient process which can be controlled by central personnel but used by individual branches.
From the initial brief we took part in project meetings and wearer trials to ensure the design of the uniforms would meet their needs. The solution was a uniform of trousers, polo shirts and jackets with the Aston Martin logo incorporated. We have worked closely with Aston Martin to provide a total solution approach, including dedicated account management, to save the company time and money as well as keeping a consistent image across their sites.